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    <loc>https://www.truenorthcoffee.ca/home</loc>
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    <lastmod>2026-02-02</lastmod>
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  <url>
    <loc>https://www.truenorthcoffee.ca/ourstory</loc>
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    <lastmod>2026-10-15</lastmod>
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      <image:title>Our Story</image:title>
      <image:caption>A great cup of coffee seems to silence the chaos of our world even just for a few moments. We believe in challenging the status quo and thinking differently. You can enjoy a fresh, organic, full of flavour cup of coffee. Everyone should experience, “Oh that’s an amazing cup of coffee!” Photograph by James Balzer of his wife Kathy</image:caption>
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  <url>
    <loc>https://www.truenorthcoffee.ca/coffee-roasts</loc>
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    <lastmod>2026-10-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1628975862098-HH5GNUFQEA3II0SQPTXJ/photo-true-north-coffee-harrison.jpg</image:loc>
      <image:title>Coffee Roasts - Harrison</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Lightning</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Yoho</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1628976287531-VN2CRJW9E17UA617G2WQ/photo-true-north-coffee-algonquin.jpg</image:loc>
      <image:title>Coffee Roasts - Algonquin</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Cascadia Decaf</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1628975308467-SWTCOVF4BDTY0GN3DTG2/photo-true-north-coffee-manning.jpg</image:loc>
      <image:title>Coffee Roasts - Manning</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Mountain Sunrise</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/4248ed06-e999-4bcd-a872-38c5b07b2cd2/photo-true-north-coffee-rocky-mountain.jpg</image:loc>
      <image:title>Coffee Roasts - Rocky Mountain</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Malibu Cold Brew</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1632955349658-YDQ29I567B586CKIRQRT/Northern+Lights+Website+Label.png</image:loc>
      <image:title>Coffee Roasts - Northern Lights</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - True North Sample Pack</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/3ba244fe-b59d-45ff-9df0-8c715667766d/Medium+Roast+Bundle.jpg</image:loc>
      <image:title>Coffee Roasts - Medium Roast Bundle</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coffee Roasts - Dark Roast Bundle</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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  <url>
    <loc>https://www.truenorthcoffee.ca/reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Reviews - “We asked True North Coffee Company to supply coffee favours for the guests attending our daughter’s wedding reception. In addition to the samples of coffee given to each guest, True North Coffee Co. suggested to make hot and cold coffee for our guests. They offered amazing pour overs and iced coffee in a variety of flavours. Our guests were so incredibly impressed with the options, and True North Coffee Co. helped to make our day so special. We highly recommend True North Coffee Co. for your special occasion!”</image:title>
      <image:caption>— Brad and Lori Krahn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1629168526215-U2GQC4JZ7HH5RPKOJVDZ/Borthwicks.jpg</image:loc>
      <image:title>Reviews - For over 15 years we were content, brewing our favorite coffee from Costco. Then True North asked me to try their fresh roasted coffee. At first, I was skeptical, after all, I was already addicted to what I thought couldn't get any better. Turns out it could! The difference between their fresh roasted coffee and 'off the shelf who knows how old it is' coffee is amazing! We ditched Costco coffee permanently and never looked back. Honestly what they did was like changing a Chevy lover into a Ford lover overnight.</image:title>
      <image:caption>— The Borthwick Family, Ardent Renovations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/1629169826854-8P5CJSCVOL9NVWT6TQPO/Beach+Mug.jpg</image:loc>
      <image:title>Reviews - “You guys (True North Coffee Co) make a damn great product. Everything else tastes like crap now. My hubby is in loooooove with your coffee. I was hogging it all to myself. He usually puts copious amounts of cream in his coffee but hardly put any in this batch because he said the flavour was so unreal.”</image:title>
      <image:caption>— Christine Homfeld</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/2f7c7460-28c4-4721-a388-ea8ade33c044/Candy%27s+Testimony.jpeg</image:loc>
      <image:title>Reviews - Today I was desperate and only had some Starbucks Christmas Blend. I used to love that blend but this time, my tastebuds did not like it. I am so spoiled with James’ (True North Coffee Co) Harrison roast. Yummy!!! Thanks for making great Fresh Roasted coffee!</image:title>
      <image:caption>— Candy Foster, Cave Creek Ranch</image:caption>
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  <url>
    <loc>https://www.truenorthcoffee.ca/grinding-brewing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61172d2be6d74d317a092187/c59d66b3-551c-4dcf-b03d-1cb5fbb56fcf/coffee-grind-chart.jpg</image:loc>
      <image:title>Grinding &amp; Brewing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Grinding &amp; Brewing</image:title>
      <image:caption>This is our morning go to - the Pour Over</image:caption>
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    <loc>https://www.truenorthcoffee.ca/store-itayY</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-10-15</lastmod>
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  <url>
    <loc>https://www.truenorthcoffee.ca/store-itayY/coffee-roasts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
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    <loc>https://www.truenorthcoffee.ca/store-itayY/p/patch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Patch</image:title>
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    <loc>https://www.truenorthcoffee.ca/store-itayY/p/cascadia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Cascadia Decaf</image:title>
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  <url>
    <loc>https://www.truenorthcoffee.ca/store-itayY/p/yoho</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Yoho</image:title>
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    <loc>https://www.truenorthcoffee.ca/store-itayY/p/algonquin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Algonquin</image:title>
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  <url>
    <loc>https://www.truenorthcoffee.ca/store-itayY/p/lightning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Lightning</image:title>
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  <url>
    <loc>https://www.truenorthcoffee.ca/store-itayY/p/harrison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Store - Harrison</image:title>
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